Blog
What we learned, undecorated
We write about what we broke and fixed. No marketing pieces.
Latest writing
Product
Arabic is not mirrored English
What we learned building bilingual interfaces that genuinely work in both directions.
Read moreAI
No model without an eval gate
How we stop a model reaching production before it proves it beats the one already there.
Read moreEngineering
Boundaries before features
A feature built across a broken boundary costs more later than it saved — and why we spend two weeks on something that never appears on screen.
Read moreA question about something you read?
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